01
Same brief
Both sides receive the same objective and success criteria.
Trust Centre
Trust isn't claimed.
It's earned.
Transparency should make our work easier to question, not harder.
This centre brings together the principles, rules and processes that govern how AI vs Human Media operates.
Principles
Why we exist
The mission, beliefs and editorial philosophy behind AI vs Human Media.
Examine standard
Independence
Editorial independence
Commercial relationships must never decide the outcome of an investigation.
Examine standard
Method
How we investigate
The repeatable framework used to brief, compare, judge and publish every investigation.
Examine standard
Rules
Competition rules
The standards used to ensure both sides begin with fair and clearly defined conditions.
Examine standard
Evidence
Investigation archive
Browse the growing record of published, active and upcoming investigations.
Examine standard
Transparency
Corrections & disclosures
How corrections, conflicts, funding relationships and important limitations will be disclosed.
Examine standard
Editorial Independence
Commercial interests do not decide conclusions.
Sponsors, advertisers, affiliate relationships and commercial partners may never determine the methodology, scoring or conclusion of an investigation.
Material conflicts of interest should be disclosed clearly before readers encounter the conclusion.
If the evidence contradicts our expectations, the evidence wins.
Independence Rule
Editorial decisions are never made for commercial reasons.
Fair Testing
The rules exist to protect the investigation from us.
02
Rules first
Judging criteria are agreed before the result is known.
03
Equal treatment
Neither competitor receives favourable presentation or scoring.
04
Visible evidence
Reasoning, limitations and material mistakes remain available for scrutiny.
Corrections
Mistakes should remain visible.
When we make a material error, we should correct it clearly and preserve enough context for readers to understand what changed.
Funding & Disclosure
Relevant relationships should be obvious.
Sponsorships, affiliate relationships and other material commercial interests should be disclosed in plain language.
Our Standard
Trust the evidence.
Not us.
Our job is to make the process transparent enough that you do not need to accept a conclusion blindly.