01
Same brief
Every investigation begins with exactly the same brief for both competitors.
Why We Exist
We believe every important question deserves evidence.
Artificial intelligence is changing almost every industry. Every day there are new claims, predictions and opinions.
Some are true. Some are exaggerated. Some are simply wrong.
We created AI vs Human Media to replace opinion with investigation.
Our Process
What we do
Every investigation follows a visible sequence so the conclusion can be traced back to the question, method and evidence.
02
Publish the brief
We make the question, objective and success criteria visible before the result is known.
03
Publish the methodology
We show how the investigation will be run, measured and judged.
04
Publish the evidence
The material findings remain available so readers can examine what actually happened.
05
Publish the reasoning
We explain how the evidence supports the interpretation rather than asking readers to accept it blindly.
06
Publish the conclusion
The final verdict comes last, after the process and evidence are already visible.
What we believe
Evidence before opinion.
We investigate before reaching conclusions.
Transparency builds trust.
Whenever possible, we publish our methodology and supporting evidence.
We follow the evidence.
If the evidence surprises us, we publish the surprise.
Trust is our competitive advantage.
We would rather build a reputation for honesty than chase attention.
Our Promise