AI vs Human Media

AVHM-0001

Design

Can AI create a better company logo than a professional human designer?

A professional human designer and an AI system receive the same locked brief, the same testing conditions and the same judging criteria.

Live

Verdict remains hidden until judging is complete.

Competitors

Human vs AI

Judging

Blind review

Evidence

Published in full

The Investigation Brief

The exact same challenge was given to both competitors.

Before any work began, both competitors received identical objectives, requirements and judging conditions. The brief is stored centrally and remains locked once testing begins.

Official Brief

Company Logo Design

AVHM-0001Brief Locked

Objective

Design a professional logo for a new media company called AI vs Human Media.

Investigation Question

Can an AI system produce a stronger professional logo than an experienced human designer when both receive the same design brief?

Requirements

  • ✓Communicate fairness and balance
  • ✓Communicate trust and evidence-based investigation
  • ✓Represent technology without using generic AI clichés
  • ✓Present humans and AI with equal visual weight
  • ✓Use a flat black, white and neon-green colour palette
  • ✓Remain clear and recognisable at small sizes
  • ✓Work across websites, social media, video and print
  • ✓Use no gradients, shadows or unnecessary effects
  • ✓Feel modern, premium and timeless

Time Limit

Equal

The same working time is allocated to both competitors.

Resources

Equal

Both competitors receive clearly defined tools and publicly available information.

Judging

Locked

Both final submissions are assessed using the same locked scoring framework. Where possible, judging is conducted without revealing which competitor produced each submission.

Brief Protection

The challenge cannot be changed after testing begins.

Any later clarification or amendment must be recorded publicly in the investigation changelog.

The Competitors

Different capabilities. Identical starting conditions.

Neither side receives favourable treatment. Both are presented with equal visual weight and judged only on the submitted work.

Human

Professional Logo Designer

H

Identity

Independent professional designer

An experienced human designer working from the same locked brief, time limit and judging criteria as the AI system.

Known Strengths

  • ✓Context and lived experience
  • ✓Original judgement
  • ✓Emotional understanding

Starting Position

50 : 50

Equal until the evidence changes the score.

AI

AI System

AI

Identity

Exact model to be confirmed before final testing

An AI system producing the same required deliverables from the same locked brief under the same testing conditions.

Known Strengths

  • ✓Rapid iteration
  • ✓Broad pattern knowledge
  • ✓Consistent execution

Starting Position

50 : 50

Equal until the evidence changes the score.

Brand Law #1:Every visual comparison begins in balance.

Judging Criteria

The rules were locked before the work was judged.

Both submissions are assessed against the same five criteria.

The scoring framework is published in advance so the result cannot influence the rules. Each category is scored independently before the final weighted total is calculated.

01

25%

Accuracy

Does the work satisfy the brief correctly and avoid factual, technical or practical mistakes?

02

20%

Creativity

Does the work show original thinking, strong ideas and an effective response to the challenge?

03

20%

Practicality

Could the result be used successfully in the real world without major revision?

04

15%

Speed

How efficiently was the final result produced within the agreed time and resource limits?

05

20%

Trust

Would a reasonable person feel confident relying on the result and the process behind it?

How the Winner Is Decided

Five scores. One weighted result.

Judges score each criterion from 0 to 10. The category weights are applied only after every individual score has been recorded. The highest weighted total wins.

Maximum Score

10.0

Possible Verdict

Human, AI or Draw

A draw is allowed when the evidence does not justify declaring either side the clear winner.

Scoring Guide

9–10

Exceptional

Clear evidence of outstanding performance.

7–8

Strong

A convincing result with only minor weaknesses.

5–6

Mixed

Useful in parts, but with meaningful limitations.

0–4

Weak

Significant problems reduce confidence in the result.

Verdict Protection

The scoring criteria cannot be changed after submissions are received.

This prevents the rules being adjusted to favour whichever result appears strongest.

Before the Reveal

Which submission would you choose?

You have seen the brief, the competitors and the judging process. Make your decision before learning who created each submission.

There is no correct answer yet. Choose the work you genuinely believe is strongest.

Select either anonymous submission to lock in your decision. Creator labels and verdict information remain hidden.

Full Evidence

Inspect the work. Follow the reasoning. Question the result.

The final verdict is only as trustworthy as the evidence behind it.

Every important stage is preserved, including unsuccessful ideas, intermediate drafts and the complete judging record.

01

Brief

Published

Original locked brief

The exact instructions issued to both competitors before the investigation began.

02

Human Submission

Uploading

Human design process

Research notes, sketches, rejected concepts, refinements and final exported files.

03

AI Submission

Uploading

AI prompts and outputs

The complete prompt history, generated concepts, revisions and selected final result.

04

Judging

Locked

Blind assessment records

Score sheets, written observations and the reasoning behind every category score.

Evidence Standard

We publish enough material for an informed visitor to challenge our conclusion.

✓

Nothing important is omitted.

✓

Failed attempts remain visible.

✓

Prompts and revisions are preserved.

✓

Evidence is timestamped and organised.

Evidence Progress

Brief and methodology

100%

Submission files

70%

Judging records

0%

Final verdict

Hidden

Current Position

Evidence is being organised while blind judging continues.

Missing evidence will be identified clearly rather than quietly excluded.

Investigation Conclusion

The evidence leads to one final conclusion.

The conclusion is published only after judging is complete, evidence has been organised and the supporting records have been checked.

?

Independent Blind Judging

Has judging finished?

Check whether the investigation has reached a publishable conclusion.